Increase awareness of Nokia E-Series handsets and promote converged upgrades through Intercity Mobile Communications to develop higher ARPU.
To train employees at Cortel on the handsets that they currently range as well as giving them an insight into forthcoming releases.
To drive awareness of Samsung Mobile as a manufacturer of business handsets and tie sales of these handsets into Grapevine telecom.
To support the launch of Sony Ericsson’s flagship Android device, the X10. Also, to generate additional awareness and incremental sales of the X10 and Vivas.
Drive incremental sales across a range of Nokia devices during the second quarter of 2010. Create awareness of new Nokia handsets and generate consumer demand through targeted advertising campaigns.
The main objective is to increase awareness of the Nokia handset range, informing business partners that there are handsets within the range to suit the needs of any customer.