Cortel Training Session – All Manufacturers

Activity

Utilising the virtual direct relationship provided by the Platinum Club, Cortel were able to invite LG, Nokia, Samsung and Sony Ericsson (via Data Select) to present at their monthly sales meeting held at the Hoxton Hotel, London.

Here the manufacturers each had 1 hour and a half with the Cortel team to train and educate them on the current range whilst also showing them future releases in order to assist them with their planning and forecasting. The sessions consisted of a 45 minute presentation split by product so that after each product was presented to the delegates, the manufacturer representative would sit down and discuss the device with the delegates and answer any queries they had on functionality, positioning in the market etc.

This style of training has proven very successful in the past as it keeps the delegates focussed rather than causing them to lose concentration during long presentations.

Results

Manufacturers were able to present on their products direct to the customer instead of through the third party and were able to get straight honest feedback surrounding their devices which they could utilise when developing future products.

The staff at Cortel enhanced their knowledge, therefore were more confident in pitching the handsets in their range during their sales meetings. Also as a result, Cortel were able to provide a better level of service due to having a wealth of knowledge on a diverse product range hence enhancing their acquisition of new and prospective customers.