Case Studies
Nokia core range email campaign – Anglia Telecom
Time Period
May 2010 – July 2010
Objective
The main objective is to increase awareness of the Nokia handset range, informing business partners that there are handsets within the range to suit the needs of any customer.
Activity
Anglia Telecom Centres promoted the key Nokia product range through a series or e-marketing shots. Email shots were sent to their partner base introducing the handsets, and how they are best placed within the market. Educating partners in the best ways in which to sell the handsets into their customer base was vital in increasing sales.
Anglia Telecom Centres also incentivised business partners to buy the handsets with the use of a gift-with purchase mechanic – The first 10 customers to purchase 10+ Nokia handsets won £50.00 worth of Red Letter Day vouchers.
Results
Sales of Nokia devices featured within Anglia Telecom's core range saw an increase of 36% during the promotional period in comparison to the previous period. There were also £500 worth of Red Letter Days vouchers handed out to the first 10 customers who purchased 10 units or more of the Nokia core range.
