Case Studies
Nokia Q2 2010 – Fonehouse
Time Period
April 2010 – June 2010
Objective
Drive incremental sales across a range of Nokia devices during the second quarter of 2010.Create awareness of new Nokia handsets and generate consumer demand through targeted advertising campaigns.
Activity
During the three month period Nokia enjoyed massive visibility instore as well as in the monthly Fonehouse buyers guide and online. This advertising led to a notable increase in sales revenue across a range of devices. The range included low-end talk-and-text handsets, mid-tier handsets offering free navigation and social networking solutions and high-end QWERTY handsets such as the N97 mini and E72.
Fonehouse used its extensive network of 50 stores to offer an advertising platform which is both
far-reaching and affordable to assist Nokia in their advertising. Handsets were displayed instore
on a range of posters in the window and on Tariff Bay displays.
The aim was for consumers to be offered a Nokia for every occasion and budget. There were a number
of concise messages being communicated and the aim was to tie in Nokia's above the line campaign
with Fonehouses own strategy.
Results
Sales of Nokia devices featured within Fonehouse's core range saw an increase of 48% during the promotional period in comparison to the previous period.
